Google My Business has come a long way in recent years to provide users with as much information about a local business as possible. Long gone are the days of a business name, address, phone number, and website. Now you can learn almost anything about a business, from store hours to upcoming events to live…
Sponsored posts on social media have grown in popularity as an acquisition tool. Brands are better able to reach their audiences and get in front of new audience members with the power of paid promotions. However, despite the popularity of paid posts, organic content is still important. Brands need to strike a delicate balance between…
Every year, a new app, tool, or channel arrives as a way to reach audiences. From Snapchat filters to live broadcasts of product launches, brands can easily get excited about social media. These channels are highly visible, popular with younger adults, and key for driving traffic to your website. However, in all of the excitement,…
First, the internet existed. Then, internet ads appeared on the scene. One of the first traits of the internet was invasive pop-up ads, banners, and other displays distracting users and trying to convince people to click on the ads. While most people accept distasteful banner ads as a side effect that comes with the Internet,…
Over the past few years, Google has made mobile indexing a priority. People are increasingly searching for information on their mobile devices and expect a strong mobile experience from the companies with which they engage. If Google is unable to provide websites that have quality mobile results, these individuals may be inclined to take their…
At this point, the benefits of social media for business are well known. If you’re running a business but you don’t have a social media presence, you’re falling behind your competition. But if you’re not managing your social media well, it can be the same as not having social media at all. Social media management…
For many entrepreneurs, blogging is an essential resource for their regular income. Whether the blog itself is monetized or the posts are used as content marketing to support an e-commerce shop or storefront, blogging to make money has become part of the business. Knowing how to start a blog can lead you to make money…
Voice broadcasting is often seen as a marketing dinosaur from a long-gone era. It can be seen as intrusive and its negative association with robocalling has led some marketers to abandon this type of advertising. However, it is possible to include voice message broadcasting as a key part of your digital marketing strategy. If it’s…
If you have a business account on Pinterest, you should be taking advantage of Pinterest marketing. This option is available to all business accounts operating from the US, Canada, and the UK and allows you to target a segment of the 100 million monthly users that access the site. Pinterest’s internal data shows that Pinners…
By now, every business with a web presence should be somewhat familiar with search engine optimization (SEO). If not, check out our crash course and get up to speed about the benefits of SEO. Search engine optimization is absolutely essential to your website’s success and in gaining you new clients, and an SEO audit is…