Alana is the Digital Marketing Manager at VivosWeb.

Google’s New Expanded Text Ads

This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these changes also apply to desktop…

Advertising on LinkedIn for Small Business

LinkedIn marketing is perhaps the best platform for B2B marketing. If you’re trying to target professionals, businesspeople, or other companies, advertising on LinkedIn is the right choice. In this article, we’ll go into more depth about advertising on LinkedIn and different ways to get the most out of this unique social media marketing platform. Sponsored…

Advertising on Twitter to Get More Twitter Followers and Leads

As one of the largest social media networks, its no surprise that advertising on Twitter has become a great tool for businesses. While targeting and options are not as detailed as Facebook marketing or LinkedIn advertising, you can still reach the right audience, develop leads, and increase conversion through Twitter ads. As the second part…

Easy Social Media Strategies for Small Businesses

With over 80% of consumers researching companies online before making a big purchase, it’s necessary to have a presence on social media sites to build trust with the customer. It’s also a great avenue to show off your personality and relax with your customers, instead of just advertising and giving product information. While social media…