SEO Expert
Reports to
CEO, Director of Operations
Job type
Full time, exempt
Job Description
VivosWeb is an innovative, keen, full service online marketing, and SEO company located in Hamilton, Ontario. We are looking for an SEO Specialist who will focus on Link building, Content creation and on-page SEO for our clients. The SEO Expert performs advanced keyword research and competitive analyses using site optimizations tools in order to achieve good rankings and drive quality traffic to our diverse clients websites. This person will work alongside our team to communicate the campaign progress and report back to our business client contacts, executives, and owners.
Job Duties & Responsibilities
- Develop and execute high-quality link strategies for all relevant sites
- Engage in high-level link prospecting, identifying sites and other properties and opportunities through which to gain high value links
- Use a range of link analysis tools to track, monitor, evaluate and analyze existing site links and competitor profiles in order to inform, refine and develop link strategies across their sites
- Remove redundant or low quality links
- Harness web 2.0 and submissions sites
- Work with SEOs and the content and online PR teams to maximise the SEO value of marketing campaigns
- Provide insightful reports and information as required by the Senior Management team with regard to link building strategy, activity and return on investment
- Liaise in a timely and efficient manner with colleagues and any external agencies
- Develop a strong understanding of the products, competition, industry, marketing goals and objectives of the business
Skills, & Experience
- Link building specialist with a proven track record in SEO
- Thorough and proven knowledge and understanding of SEO as a whole, including a detailed understanding of key phrase research and its application to SEO
- Understanding of how Google and other search engines rank pages
- Hands-on knowledge of a variety of link analysis tools
- Proven and verifiable ability in obtaining high quality, authoritative links in a variety of industry sectors
- Strong analytical skills, with the ability to interpret information, news, data and research quickly
- Strong oral and written communication skills
- Positive attitude, proactive, highly organized, and proven ability to operate under pressure
- Effective time management and proficient problem solving skills
Education
- Preferably, at least one year of SEO experience
- Bachelor’s degree, Associate’s Degree or higher in business, marketing, finance, communications or related subjects highly preferred
- Minimum of 3-5 years’ experience in related sales work fields is preferred and highly desirable
- Google Adwords/Analytics certification is highly desirable