First, the internet existed. Then, internet ads appeared on the scene. One of the first traits of the internet was invasive pop-up ads, banners, and other displays distracting users and trying to convince people to click on the ads. While most people accept distasteful banner ads as a side effect that comes with the Internet,…
This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these changes also apply to desktop…
When it comes to gaining new customers online, the first step is getting them to find your website. Whether through PPC, social media, organic SEO, or backlinks, you need potential customers to land on your site. But the true challenge comes after someone has clicked on to your site. What happens next? How do you…
If you want to grow the online presence of your business, SEM (search engine marketing) is absolutely essential. Showing up on the first page of Google is every small business owner’s dream. Using various methods to optimize your website and get clicks is the best way to achieve this. Organic SEO (search engine optimization) and…
You have probably seen the term “Google Partner” online while looking into marketing. This title is essential to look for when choosing an digital marketing agency to do your SEO, organic ranking, and Adwords campaigns. But what does it really mean? There are a number of requirements for a digital marketing agency to qualify as…
So, we decided to launch with the vision of becoming one of the best professional online, social media and search marketing teams in the world. Why? Because we have been designing and working with websites since inception. Not to mention that our past experiences involved running businesses purely online. We had only one goal, and…