First, the internet existed. Then, internet ads appeared on the scene. One of the first traits of the internet was invasive pop-up ads, banners, and other displays distracting users and trying to convince people to click on the ads. While most people accept distasteful banner ads as a side effect that comes with the Internet,…
Voice broadcasting is often seen as a marketing dinosaur from a long-gone era. It can be seen as intrusive and its negative association with robocalling has led some marketers to abandon this type of advertising. However, it is possible to include voice message broadcasting as a key part of your digital marketing strategy. If it’s…
By now, every business with a web presence should be somewhat familiar with search engine optimization (SEO). If not, check out our crash course and get up to speed about the benefits of SEO. Search engine optimization is absolutely essential to your website’s success and in gaining you new clients, and an SEO audit is…
Earlier this month, we took a look at some of the most important social media moments of 2016. But now that the month is coming to a close, it’s time to look forward to 2017. With so many changes in technology this past year, 2017 will see the implementation of these changes across digital marketing…
2016 was a huge year for social media. There were changes in almost every social media platform as each tried to grow and compete with others to influence the industry the most. In 2016 we saw the demise of some apps, expansion of others, and some interesting trends that we’ll continue to follow into 2017.…
Local SEO is absolutely essential for businesses operating out of a specific region. It goes hand in hand with organic SEO to help small businesses compete with large corporations, reach out to more potential customers, and increase ranking. Local SEO is best known to businesses as ‘showing up in the map results’. Google recently changed…
Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…
Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a transaction, place an order, or book an appointment on your website can be designated a trust signal. Unfortunately, many websites ignore the importance of trust signals. If a…
SEO is a tricky business to navigate, especially for a beginner. It doesn’t help that there is all kinds of false information out there about how to get the best results. In this blog post, we’re going to address some of the most common myths about SEO that permeate the industry that can get in…
The holidays are approaching – Black Friday, Cyber Monday, and the December holidays will be here before we know it. It’s the time of the year for businesses to boost their sales through the roof. Because shopping on mobile devices has become the way many people do their holiday shopping, social media marketing can work…