Voice Broadcasting Services and Your Digital Marketing Strategy

Voice broadcasting is often seen as a marketing dinosaur from a long-gone era. It can be seen as intrusive and its negative association with robocalling has led some marketers to abandon this type of advertising. However, it is possible to include voice message broadcasting as a key part of your digital marketing strategy. If it’s…

Getting Competitive with the Benefits of Local SEO

Local SEO is absolutely essential for businesses operating out of a specific region. It goes hand in hand with organic SEO to help small businesses compete with large corporations, reach out to more potential customers, and increase ranking. Local SEO is best known to businesses as ‘showing up in the map results’. Google recently changed…

Digital Marketing Gimmicks that Could Hurt Your Brand

Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…

Trust Signals and Why Your Website Needs Them

Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a transaction, place an order, or book an appointment on your website can be designated a trust signal. Unfortunately, many websites ignore the importance of trust signals. If a…

Holiday Social Media Campaigns and Promotion Ideas

The holidays are approaching – Black Friday, Cyber Monday, and the December holidays will be here before we know it. It’s the time of the year for businesses to boost their sales through the roof. Because shopping on mobile devices has become the way many people do their holiday shopping, social media marketing can work…