Email marketing has been around as long as email. Many business owners think it sounds old and dated, particularly when you compare it to other forms of digital marketing, like social media advertising or PPC. However, email marketing has one of the highest ROIs out of any digital marketing method – around 3800%, to be…
With over 300 million users, Instagram is one of the largest social media networks in the world. It’s one of the most influential online platforms with some of the highest user engagement. This is why using Instagram for business is ideal for promotion and gaining new customers and followers for your brand. Small businesses can…
This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these changes also apply to desktop…
LinkedIn marketing is perhaps the best platform for B2B marketing. If you’re trying to target professionals, businesspeople, or other companies, advertising on LinkedIn is the right choice. In this article, we’ll go into more depth about advertising on LinkedIn and different ways to get the most out of this unique social media marketing platform. Sponsored…
As one of the largest social media networks, its no surprise that advertising on Twitter has become a great tool for businesses. While targeting and options are not as detailed as Facebook marketing or LinkedIn advertising, you can still reach the right audience, develop leads, and increase conversion through Twitter ads. As the second part…
With over 80% of consumers researching companies online before making a big purchase, it’s necessary to have a presence on social media sites to build trust with the customer. It’s also a great avenue to show off your personality and relax with your customers, instead of just advertising and giving product information. While social media…
If you want to grow the online presence of your business, SEM (search engine marketing) is absolutely essential. Showing up on the first page of Google is every small business owner’s dream. Using various methods to optimize your website and get clicks is the best way to achieve this. Organic SEO (search engine optimization) and…
Digital marketing can be a confusing world to navigate. With so many channels and strategies, it can be hard to choose the best ones for your small business. That’s probably why so many small businesses make the same digital marketing mistakes time and time again. In making these common errors, companies everywhere are missing out…
Blogs used to be just for personal use as something of an online diary. Now, blogs have developed and their functions have changed. They are used by large and small businesses around the world to promote themselves and convert new clients. If you’re a small business but aren’t using a blog, this article is for…
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