“Re-allocate” to Better MROI

If you are like most small to medium sized businesses relying on traditional advertising (newspaper, flyers, billboards, radio, TV) to create new customer or new sales opportunities, you are in all likelihood losing money. Advertising waste is one key area of your business that you can find money, and become more competitive. The illustration below…

It Pays to Start SEO Right Away

If they can find you they will come, know your customers are looking for you today. Marketing Return on Investment (MROI) champions know Internet Marketing or Search Engine Optimization (SEO) is your number one marketing tool to command the most from your marketing dollar; i.e. reducing your advertising waste, which is hard to track and expensive traditional advertising;…

Businesses Plan to Increase Online Marketing Budgets in 2013

Businesses Plan to Increase Online Marketing Budgets in 2013

Are you increasing your online marketing budgets for 2013? Online marketing has been growing and helping companies over the past few years, yet very few have the knowledge of how online marketing could benefit them. SEO and Content This month, Econsultancy published a study “Marketing Budgets 2013 Report” which looks into how companies are allocating…

Why is Social Media becoming important?

Social media is becoming increasingly important to SEO due to the growing significance search engines place on Social Signals when determining page rank.  The significance of social signals is not surprising, as Google and other search engines have long used the interactions of real people with a website to help determine rankings.  With social media’s…