SEO Link Building to Increase Web Traffic

Building backlinks is a necessary way to better your website’s SEO and organic rankings. It’s absolutely essential for a website to have backlinks and a backlink strategy in order to boost your online reputation and visibility. Backlinks are incoming links to a website. When a website features a link to another website, it’s called a…

Digital Marketing Gimmicks that Could Hurt Your Brand

Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…

Trust Signals and Why Your Website Needs Them

Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a transaction, place an order, or book an appointment on your website can be designated a trust signal. Unfortunately, many websites ignore the importance of trust signals. If a…

Google’s New Expanded Text Ads

This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these changes also apply to desktop…

Easy Social Media Strategies for Small Businesses

With over 80% of consumers researching companies online before making a big purchase, it’s necessary to have a presence on social media sites to build trust with the customer. It’s also a great avenue to show off your personality and relax with your customers, instead of just advertising and giving product information. While social media…