If you have a business account on Pinterest, you should be taking advantage of Pinterest marketing. This option is available to all business accounts operating from the US, Canada, and the UK and allows you to target a segment of the 100 million monthly users that access the site. Pinterest’s internal data shows that Pinners…
Building backlinks is a necessary way to better your website’s SEO and organic rankings. It’s absolutely essential for a website to have backlinks and a backlink strategy in order to boost your online reputation and visibility. Backlinks are incoming links to a website. When a website features a link to another website, it’s called a…
With the gift giving season in full swing, it’s a great time to talk about e-commerce sites. Creating and maintaining a successful e-commerce site, with so much competition, is no easy task. You need to stand out from the crowd with a good website, appealing product, and incentives to ensure customers choose you over your…
Local SEO is absolutely essential for businesses operating out of a specific region. It goes hand in hand with organic SEO to help small businesses compete with large corporations, reach out to more potential customers, and increase ranking. Local SEO is best known to businesses as ‘showing up in the map results’. Google recently changed…
Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…
Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a transaction, place an order, or book an appointment on your website can be designated a trust signal. Unfortunately, many websites ignore the importance of trust signals. If a…
SEO is a tricky business to navigate, especially for a beginner. It doesn’t help that there is all kinds of false information out there about how to get the best results. In this blog post, we’re going to address some of the most common myths about SEO that permeate the industry that can get in…
The holidays are approaching – Black Friday, Cyber Monday, and the December holidays will be here before we know it. It’s the time of the year for businesses to boost their sales through the roof. Because shopping on mobile devices has become the way many people do their holiday shopping, social media marketing can work…
Email marketing has been around as long as email. Many business owners think it sounds old and dated, particularly when you compare it to other forms of digital marketing, like social media advertising or PPC. However, email marketing has one of the highest ROIs out of any digital marketing method – around 3800%, to be…
With over 300 million users, Instagram is one of the largest social media networks in the world. It’s one of the most influential online platforms with some of the highest user engagement. This is why using Instagram for business is ideal for promotion and gaining new customers and followers for your brand. Small businesses can…