Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…
This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these changes also apply to desktop…
LinkedIn marketing is perhaps the best platform for B2B marketing. If you’re trying to target professionals, businesspeople, or other companies, advertising on LinkedIn is the right choice. In this article, we’ll go into more depth about advertising on LinkedIn and different ways to get the most out of this unique social media marketing platform. Sponsored…
When it comes to gaining new customers online, the first step is getting them to find your website. Whether through PPC, social media, organic SEO, or backlinks, you need potential customers to land on your site. But the true challenge comes after someone has clicked on to your site. What happens next? How do you…
If you want to grow the online presence of your business, SEM (search engine marketing) is absolutely essential. Showing up on the first page of Google is every small business owner’s dream. Using various methods to optimize your website and get clicks is the best way to achieve this. Organic SEO (search engine optimization) and…
Are you increasing your online marketing budgets for 2013? Online marketing has been growing and helping companies over the past few years, yet very few have the knowledge of how online marketing could benefit them. SEO and Content This month, Econsultancy published a study “Marketing Budgets 2013 Report” which looks into how companies are allocating…
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