Digital Marketing Gimmicks that Could Hurt Your Brand

Digital Marketing Gimmicks that Could Hurt Your Brand Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to…

Google’s New Expanded Text Ads

Google’s New Expanded Text Ads This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these…

Advertising on Twitter to Get More Twitter Followers and Leads

Advertising on Twitter to Get More Twitter Followers and Leads As one of the largest social media networks, its no surprise that advertising on Twitter has become a great tool for businesses. While targeting and options are not as detailed as Facebook or LinkedIn advertising, you can still reach the right audience, develop leads, and…

6 Common Small Business Digital Marketing Mistakes

6 Common Small Business Digital Marketing Mistakes Digital marketing can be a confusing world to navigate. With so many channels and strategies, it can be hard to choose the best ones for your small business. That’s probably why so many small businesses make the same digital marketing mistakes time and time again. In making these…

Businesses Plan to Increase Online Marketing Budgets in 2013

Are you increasing your online marketing budgets for 2013? Online marketing has been growing and helping companies over the past few years, yet very few have the knowledge of how online marketing could benefit them. SEO and Content This month, Econsultancy published a study “Marketing Budgets 2013 Report” which looks into how companies are allocating…