Getting Competitive with the Benefits of Local SEO

Local SEO is absolutely essential for businesses operating out of a specific region. It goes hand in hand with organic SEO to help small businesses compete with large corporations, reach out to more potential customers, and increase ranking. Local SEO is best known to businesses as ‘showing up in the map results’. Google recently changed…

Digital Marketing Gimmicks that Could Hurt Your Brand

Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…

Organic SEO and PPC – What’s the Difference?

If you want to grow the online presence of your business, SEM (search engine marketing) is absolutely essential. Showing up on the first page of Google is every small business owner’s dream. Using various methods to optimize your website and get clicks is the best way to achieve this. Organic SEO (search engine optimization) and…

6 Common Small Business Digital Marketing Mistakes

Digital marketing can be a confusing world to navigate. With so many channels and strategies, it can be hard to choose the best ones for your small business. That’s probably why so many small businesses make the same digital marketing mistakes time and time again. In making these common errors, companies everywhere are missing out…