Getting Competitive with the Benefits of Local SEO

Getting Competitive with the Benefits of Local SEO Local SEO is absolutely essential for businesses operating out of a specific region. It goes hand in hand with organic SEO to help small businesses compete with large corporations, reach out to more potential customers, and increase ranking. Local SEO is best known to businesses as ‘showing…

Digital Marketing Gimmicks that Could Hurt Your Brand

Digital Marketing Gimmicks that Could Hurt Your Brand Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to…

Trust Signals and Why Your Website Needs Them

Trust Signals and Why Your Website Needs Them Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a transaction, place an order, or book an appointment on your website can be designated a trust signal. Unfortunately, many websites…

Google’s New Expanded Text Ads

Google’s New Expanded Text Ads This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these…