At this point, the benefits of social media for business are well known. If you’re running a business but you don’t have a social media presence, you’re falling behind your competition. But if you’re not managing your social media well, it can be the same as not having social media at all. Social media management…
If you have a business account on Pinterest, you should be taking advantage of Pinterest marketing. This option is available to all business accounts operating from the US, Canada, and the UK and allows you to target a segment of the 100 million monthly users that access the site. Pinterest’s internal data shows that Pinners…
Earlier this month, we took a look at some of the most important social media moments of 2016. But now that the month is coming to a close, it’s time to look forward to 2017. With so many changes in technology this past year, 2017 will see the implementation of these changes across digital marketing…
With the gift giving season in full swing, it’s a great time to talk about e-commerce sites. Creating and maintaining a successful e-commerce site, with so much competition, is no easy task. You need to stand out from the crowd with a good website, appealing product, and incentives to ensure customers choose you over your…
2016 was a huge year for social media. There were changes in almost every social media platform as each tried to grow and compete with others to influence the industry the most. In 2016 we saw the demise of some apps, expansion of others, and some interesting trends that we’ll continue to follow into 2017.…
Experimentation with digital marketing gimmicks is key for a brand’s success. There are many gimmicks that can lead to new visitors, customers, and conversions. However, there’s inherently a risk associated with new digital marketing gimmicks. If you make a mistake, your blunder is on the Internet to be screenshotted, Retweeted, and shared by anyone. There…
The holidays are approaching – Black Friday, Cyber Monday, and the December holidays will be here before we know it. It’s the time of the year for businesses to boost their sales through the roof. Because shopping on mobile devices has become the way many people do their holiday shopping, social media marketing can work…
With over 300 million users, Instagram is one of the largest social media networks in the world. It’s one of the most influential online platforms with some of the highest user engagement. This is why using Instagram for business is ideal for promotion and gaining new customers and followers for your brand. Small businesses can…
LinkedIn marketing is perhaps the best platform for B2B marketing. If you’re trying to target professionals, businesspeople, or other companies, advertising on LinkedIn is the right choice. In this article, we’ll go into more depth about advertising on LinkedIn and different ways to get the most out of this unique social media marketing platform. Sponsored…
As one of the largest social media networks, its no surprise that advertising on Twitter has become a great tool for businesses. While targeting and options are not as detailed as Facebook marketing or LinkedIn advertising, you can still reach the right audience, develop leads, and increase conversion through Twitter ads. As the second part…