Trust Signals and Why Your Website Needs Them

Trust signals are any cues from a website that encourage people to think it and your business are trustworthy. Anything that motivates a customer to make a transaction, place an order, or book an appointment on your website can be designated a trust signal. Unfortunately, many websites ignore the importance of trust signals. If a…

Holiday Social Media Campaigns and Promotion Ideas

The holidays are approaching – Black Friday, Cyber Monday, and the December holidays will be here before we know it. It’s the time of the year for businesses to boost their sales through the roof. Because shopping on mobile devices has become the way many people do their holiday shopping, social media marketing can work…

Google’s New Expanded Text Ads

This past July, Google launched their new expanded text ads in Adwords to replace their old standard ads. This is the largest change to Adwords since it was first launched 15 years ago. The expanded text ads (ETAs) are designed to maximize presence and performance for mobile searches. However, these changes also apply to desktop…

Advertising on LinkedIn for Small Business

LinkedIn marketing is perhaps the best platform for B2B marketing. If you’re trying to target professionals, businesspeople, or other companies, advertising on LinkedIn is the right choice. In this article, we’ll go into more depth about advertising on LinkedIn and different ways to get the most out of this unique social media marketing platform. Sponsored…

Advertising on Twitter to Get More Twitter Followers and Leads

As one of the largest social media networks, its no surprise that advertising on Twitter has become a great tool for businesses. While targeting and options are not as detailed as Facebook marketing or LinkedIn advertising, you can still reach the right audience, develop leads, and increase conversion through Twitter ads. As the second part…

Organic SEO and PPC – What’s the Difference?

If you want to grow the online presence of your business, SEM (search engine marketing) is absolutely essential. Showing up on the first page of Google is every small business owner’s dream. Using various methods to optimize your website and get clicks is the best way to achieve this. Organic SEO (search engine optimization) and…