Facebook is the largest social media site on the Internet. With over 1.5 billion active users monthly, not only is it the most popular way to stay connected, but it’s become one of the most popular advertising tools as well. In 2015, advertisers spent over 17 billion dollars on Facebook – that’s a lot of money to reach a large audience. The ad revenue for Facebook is the fastest growing online.
However, just because the audience is huge and easy to reach doesn’t mean it’s easy to advertise successfully. Facebook users are picky, scrolling quickly, and only paying attention to things that grab their focus. Facebook marketing can be extremely effective, but it needs to be done properly or else you’ll find your budget wasted with very few results.
It’s important to know how to put your business on Facebook, the correct way to speak to your audience, the best ways to reach new users, and how to convert new visitors. You want your posts to get as many interactions as possible and your campaigns to receive as may click throughs (and conversions) as they can.
Here at VivosWeb, we’ve got some Facebook marketing tips to ensure you get the most out of your social media budget!
Using Facebook for Business
The first step to successful Facebook marketing is to get your business on Facebook. Creating a business page is the most effective way to do this.
With a business page, you can post text, images, videos, and links to your followers and interact with other users or businesses. It’s important to post engaging content, not just spam your followers with self-promotion. Posting funny (but relevant) videos, jokes, current news articles, and asking questions is a great way to interact with your followers. Creating this engaging content and interaction will help your followers trust your company more and it will be easier to gain new followers. That way, when you do post self-promoting material and links to your site, your followers are more likely to click through and be interested in what you have to say.
The second way to use Facebook for your small business is to create ad campaigns. These advertisements are easy to set up and therefore, can be a money sink if you don’t have the right advertising methods. Clearly understanding Facebook advertising is key to being able to use your social media budget to gain new customers and profit.
Creating Successful Facebook Advertising Campaigns
There are a few different methods for advertising on Facebook, and each can be successful depending on your targeting and content. This is one of the best ways to promote your business on Facebook.
Most businesses will use a combination of boosted posts, Like campaigns, and offsite links with varying budgets. Choosing your type of advertising campaign depends on the type of results you want. Do you want your posts to have more interactions? Do you want your page to have more Likes? Do you want more clicks to your website? Do you want your users to answer a call-to-action?
Once you know your goal, you need to choose your audience. You can target specific demographics, as well as interests, age, location, job, education, behaviour, Likes on Facebook, and much more. By specifying these aspects when creating any ad campaign, you can find out which audiences are responding best to your ads and which are leading to conversions on your website. Facebook also allows you to customize ads for different audiences, so you’re able to tweak each one specifically to fit with the various audiences you want to appeal to.
Every business and market is different, and that means experimentation is key. To find out what works best, you absolutely must make use of Facebook Analytics. These tools, provided by Facebook, allow you to track which types of posts or advertisements are successful and which are not. Perhaps you’ll find success with boosted posts, but your Like campaigns are struggling. You can use Analytics to adjust campaigns accordingly, or choose to abandon certain ones to focus on others. This experimentation and analysis is necessary for creating successful campaigns.
Facebook and other social media management can be a daunting endeavour. In order to get the most out of an advertising budget, many businesses outsource their Facebook content creation and marketing to companies that specialize in it.
VivosWeb knows how to make the most out of your Facebook advertising budget and target the right audiences to increase clicks to your site and conversion. Get your money’s worth with VivosWeb’s Facebook management today!
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