Online marketing content can come in the form of writing, pictures, graphics, animations, and videos. Videos are especially important today because YouTube is now the second largest search engine. Your creative content works for you in meaningful ways, it ensures cost-effective branding, it encourages your search engine rankings, and it provides you ‘qualified’ business leads that you can track. Proper Search Engine Optimization (SEO) ensures the highest Marketing Return on Investment (MROI), which is one key measurement of the effectiveness of your ‘over-all’ marketing efforts today.
Internet marketing or more specifically SEO mixed with other more traditional advertising methods can make for a fine tuned marketing machine, with feedback you can create business strategies around for the future. The value is in the effectiveness, and in the affordability. Most busy owners or marketing departments do not have the time to do SEO and create ‘content marketing’, i.e. business writing, graphics and animations, and especially videos, which can be created on a budget, yet can give your business great payback in branding and sales returns.
Outsourcing Internet marketing and SEO takes the burden off the business owner or marketing manager and ensures the SEO is done properly and that results are had and maintained. The owners/managers and their teams are also participating as much as they can, helping to create the fun and important stuff, the marketing content; clients are encouraged to participate in company videos, writing, contributing photography, etc.
Why not take advantage of the most powerful and cost-effective selling tool today? Good SEO increases incoming leads and sales revenues, and costs less than traditional ad media like direct mail, newspaper, billboard, radio/TV.
Traceable and efficient, Internet marketing allows you to reduce your advertising waste. Free up money by ‘re-allocating’ budget from the expensive traditional advertising you use today, to other company business growth objectives such as increasing cash flow, hiring more staff, acquiring equipment. Internet marketing is your best chance right now to streamline your business model, and set a path of progress for the future.