The holidays are approaching – Black Friday, Cyber Monday, and the December holidays will be here before we know it. It’s the time of the year for businesses to boost their sales through the roof.
Because shopping on mobile devices has become the way many people do their holiday shopping, social media marketing can work wonders for sales during this season. With a few social media campaigns or marketing efforts, you can see an even larger increase in sales, customer loyalty, and new customers.
The best thing a business can hope for in the holiday season is to create a social media marketing campaign that goes viral. With the right methods, good copy, great deals, good social media promotion ideas, and a little bit of luck, you can make this happen.
Social Media Promotion Ideas for the Holidays
Create a Catchy Hashtag
Creating a hashtag is something we’ve written about before. Particularly around the holiday season when people are on the lookout for gifts, having your own hashtag can boost awareness and make it easier for customers to share information about your company. Followers can use your hashtag to share positive reviews, wishlist items, things they’ve purchased, or things they like about your company. It also makes it easy for you to track people who are talking about you and build a conversation around your brand.
Hold a Photo Contest
Related to creating a hashtag is holding a photo contest. Any type of social media contest is a great idea around the holidays, but photos translate the best across different social media platforms.
You can ask customers to post photos (with your hashtag!) when they visit your store, buy a product, or even create a wishlist from your company. Whatever you decide, make sure to promote it on your social media pages, through email blasts, and even in store. Set a contest deadline and have some fun prizes – maybe a gift card, some free products or services, or something else relevant to your business. The more photos get posted, the more brand awareness you’ll be spreading.
Coupons and Deals
One of the tried and tested methods for getting new customers is offering coupons or discounts. Sharing some coupons through social media or on your website is a great way to turn browsers into customers.
You also can’t forget about your loyal customers – giving these customers different coupons, incentives, or special invitations reminds them how grateful you are for their continued business. Customer Appreciation events, while appealing to these loyal customers, can also be taken advantage of by new customers when you share the info on social media. This makes it easy for your coupons to reach a wide audience and some easy information to share.
Coupons can also be used to look forward past the holidays – if you give out coupons for January, it encourages people to come back during the quieter shopping season.
Offers Exclusive to Social Media
Making your offers exclusive to social media is a great way to encourage sharing. Here, hashtags play an important role as well. You can use your own hashtag, but also research industry hashtags and what people are talking about. Getting involved in a conversation is a great way to spread your offers on social media.
Encourage your followers to share to their friends and followers. You’ll get some new customers this way, and maybe some new followers as well!
Get Email Addresses
Use different social media advertising to sign up new people on your email list. Even if these people don’t immediately become customers, you can include them on your email blasts with coupons and get to know your social media audience better. There are a variety of social media campaigns you can create on Facebook or Twitter to get email addresses and track engagements.
VivosWeb Can Help with Your Holiday Social Media Campaigns
Feeling overwhelmed by your digital marketing to-do list this season? VivosWeb can help with your social media marketing and campaigns to get you new customers, new followers, and some big sales.
Contact us today so we can get started on your holiday social media campaigns and marketing!