For many entrepreneurs, blogging is an essential resource for their regular income. Whether the blog itself is monetized or the posts are used as content marketing to support an e-commerce shop or storefront, blogging to make money has become part of the business.
Knowing how to start a blog can lead you to make money blogging, although the process is not an easy one. It takes a lot of time and effort to build your blog’s audience and content to a place where it will begin to make you real money. However, with time, dedication, and resources, you will be able to make money blogging and boost your business.
How to Start a Blog that Pays
First, you need to establish your blog. While there are many free platforms for writing a blog, if you want to establish trust with your readers, you should get your own domain. Hosting your own domain will also help with your rankings on search engines, and doesn’t take a lot of experience to do.
Once you’ve got your domain up and running, you have to start writing valuable content. Showcase your experience and expertise with clear and interesting blog posts, and you will keep your visitors coming back. Keep in mind, however, that simply having the content available won’t bring you new readers. You have to promote your blog to find your audience. You can do this by building relationships on social media, interacting with other blogs, being active in business groups online, and engaging in self-promotion.
Once you’ve started to gain a large, regular audience, you can begin looking for how to make money blogging.
There are a variety of ways to make money blogging, depending on your audience, your niche, and your goals. These are some of the most common ways your blogging can make you money.
Banner Ads / Display Ads
You can choose to work with an ad network to place banner ads (also known as display ads) on the sidebar, header, and/or footer of your blog. These ads can either be cost-per-click, meaning you receive revenue when someone clicks the ads, or cost-per-impression, meaning for every 1000 impressions the ad gives, you receive revenue.
The most popular network for placing these ads is Google Adsense, although there are many other ad networks that may be beneficial to work with depending on your niche and may help you make more money. When you work with an ad network, you aren’t in direct contact with advertisers, you are simply selling ad space to Google who chooses the ads to display.
This can be a good method if you’re looking for a ‘hands off’ approach to your monetization, but there are ways to make more money off your blog.
You can also sell private ads if you want to be in direct contact with the advertisers. Either they can contact you or you can reach out to them if you feel they would be a good fit to advertise on your blog. With this advertising method, you have the ability to control exactly what is advertised on your blog, how it’s advertised, and the rates that you charge.
This more hands-on approach gives you more control over the types of ads being placed on your blog and can often lead to more revenue than display ads or working with ad networks.
Affiliate links are a common way for many big blogs to make money. When an advertiser is trying to sell a product, they will offer you a commission from each sale of that product that comes from your blog. The advertiser will give you a unique link that your visitors can click on to make a purchase. This means the advertiser can track how many people make a purchase through your blog and pay you commission accordingly.
You can also include sponsored posts in your content. Companies can send you products or provide services and ask that you write about them in your blog. You could also write a post about any topic and include a message at the end – something like, “This post brought to you by….” with their company name.
Finally, creating your own products through the blog is a good way to make money blogging. E-books, online e-courses, images, videos, music, themes, plugins, apps – all of these can be sold through your blog to make you money.
Selling memberships for a monthly fee to allow your users to unlock specific areas of your website or have special access to information costs you nothing extra to provide and brings in a good source of income.
If you have a blog, you can start making money from it. It takes time, effort, and resources, but with enough dedication, you can grow an audience large enough to start making money off your blog.
VivosWeb can help you with ad networks, advertising methods, and SEO to help boost your blog’s visibility and monetization.