Blogs used to be just for personal use as something of an online diary. Now, blogs have developed and their functions have changed. They are used by large and small businesses around the world to promote themselves and convert new clients.
If you’re a small business but aren’t using a blog, this article is for you. A small business blog has become imperative to expand your clientele and boost website views and rankings.
What is a “Blog”, Anyway?
A blog is like a ‘news’ section on your website. It’s where you can create short-form content to regularly engage readers. You can write about things like current events or subject matter relating to your business or industry. It must be regularly updated so readers know you are actively engaged with your subject material and want to communicate with your clients.
Blogging is a good opportunity to show the voice of the company. Instead of formal services pages, and straightforward calls-to-action on landing pages, you can relax and show your small business’ personality.
In short, small business blogs are just another marketing channel, like social media, billboards, or PPC. It can help drive traffic to your website and provides a great opportunity to convert new customers who are browsing your blog.
Why Starting a Blog is a Great Idea
There are tons of reasons to start a small business blog. With this little bit of extra effort, you can see both short- and long-term results from your blog posts.
Importantly, blogs fuel SEO. If you are regularly blogging, Google and other search engines sees that your site is active. This will help your rankings in search results in the long term, since search engines want to provide users with updated websites. When you link to other blogs or other websites link to your blog, it increases your SEO as well. With a small business blog, you’re constantly working to get on the first page of the Google search results!
Blogging is also a great way to connect with your clients and potential clients. By engaging your readers with relevant information or news, you are showing that you’re truly interested in and passionate about the subject matter at hand. If readers see this, they are more likely to trust your brand and choose you for their business.
If you include a comments section on your blog, it’s a great way to encourage feedback and conversation. You can learn about what your clients are interested in, what they care about, and what they respond best to. By getting to know your readers better, you better understand what new services or products they will be interested in.
Blogging is also a great way to demonstrate your expertise. People want to do business with experts and people knowledgeable about an industry. If you can write about and show your potential customers technical or industry information, it helps create more online visibility and brand awareness. Customers are more likely to trust your business if they can see that you’re knowledgeable.
Social Media and Blogging
Writing a blog for a small business is a critical part of your social media strategy. Social media and blogging go hand-in-hand. By posting your blog on social media, you’re encouraging conversation on social media and linking directly to your website. Once someone clicks onto your website, it’s possible to convert them with your calls-to-action and appealing landing pages.
Your readers can also share your blog posts on social media directly from your website, increasing visibility and drawing in even more customers that perhaps don’t follow your business on social media (yet!). This is a great way to expand both your social media and website audience. Small business blogs are a great way to drive more traffic to your website through various social media channels.
Creating and maintaining a blog can be time consuming and difficult. At VivosWeb, our experts know how to create eye-catching and interesting blogs to generate clicks and shares and convert users. Let us help you with your creative content and so you can focus on providing excellent service and products to your clients.
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