Saying that web content writing is difficult is an understatement. This area includes any sort of copy on the web – social media, blog posts, articles, web pages, sales sheets, and anything else online that helps drive traffic to your site. Trying to communicate information about a product or service, marketing your company, or simply engaging users all require different tones, language, ideas, and calls-to-action.
Creating content that is entertaining, captures attention, and also works to sell your product or service requires a great deal of time, effort, and practice. You don’t want to sound like a sales pitch, but you also don’t want to be too casual or communicate in a tone that doesn’t fit with your audience. In social media this is especially important – engaging posts can bring new users to your website and help you convert new customers.
By outsourcing your content creation, you’re able to rely on a professional who knows how to speak to your audience. You can trust that a web content writer will be able to include the information you want, market to your audience, engage readers, and bring new visitors to your website. There are tons of benefits to you for outsourcing content creation.
1. Save Money and Time
As a way to save money, some businesses just have a member of their marketing team write content. However, sine this is not necessarily their focus, it may be put off or neglected to focus on other projects. The content won’t be as timely or high quality as necessary to convert new customers. However, hiring a permanent content writer is more costly, since your needs for content will change over time but you’ll still have to pay the employee regularly.
Outsourcing your content writing means you only pay for individual pieces as you need them – you don’t have to worry about paying a regular salary and keeping extra staff on board. By outsourcing content creation for your website, blog, and social media marketing, you can be confident that you’re receiving high quality work because the web content writer focuses exclusively on writing. You don’t worry about wasting money on sub-par content written by someone who doesn’t specialize in writing.
Content creation is also time consuming – you need to brainstorm ideas, choose a tone, write the content, edit it, find images, format, and many other steps in between. When you outsource your content creation, most writers will only require a few talking points. By writing a short email or having a short phone conversation, a content writer can get all the information they need to create an interesting article or social media post. All you have to do is approve an idea and the content once it’s finished. All the steps in between are eliminated and you can focus on running your business.
2. Make Use of Others’ Expertise
One of the most appealing aspects of outsourcing content creation is in utilizing the unique skills of a professional web content writer. Their sole job is coming up with ideas and writing content. They likely have an education in it or years of experience writing. Why experiment yourself when you know there are others who have the talent and abilities to speak to your customers and convert new clients?
Outsourcing allows you to take advantage of skills and talent that your team doesn’t specialize in. Other aspects, such as SEO and optimizations, can be carried out to a degree further than your team could do it. It’s a web content writer’s job to make good content. It only makes sense you would take advantage of all these skills for your business.
3. Scalability and Strength
If you’re a small business just starting out, have unpredictable income, or a small team, scalability is something that’s always on your mind. You need the best bang for your buck and can’t afford to miss out on opportunities.
Outsourcing allows for this scalability to strengthen your business. When you need a lot of content, for example, if you’re launching a new campaign or product, you can get a lot of content written by your outsourced team. When you don’t require as much content, or any at all, you can scale back without worrying about having to pay your own staff.
By outsourcing content creation, you can control how much content you need and get. This way, you don’t have any wasted resources and can build your website and brand as slowly or as quickly as you need to.
4. Get Better Results
Web content writers know content. All types of content. They know how to choose a tone depending on the subject matter or medium. They know how to engage the reader while still informing them of a product or service. They know how to optimize the content for search engines. They know where and when to post social media to get the best response.
This knowledge all translates into better results for you: more clicks to your website, a higher conversion rate, and a better ROI. All of this without having to worry yourself about researching methods and writing articles or pages.
Contact VivosWeb for Content Creation!
If you’re in need of web content writing for social media, blog posts, or web pages, VivosWeb can help. We specialize in content writing for a variety of mediums and can help your business find its voice.
Contact us for web content writing!
Phone: 1 (905) 574-1010