You have probably seen the term “Google Partner” online while looking into marketing. This title is essential to look for when choosing an digital marketing agency to do your SEO, organic ranking, and Adwords campaigns. But what does it really mean?
There are a number of requirements for a digital marketing agency to qualify as a Google Partner. Importantly, and most relevant to digital marketing, at least one employee at the agency must pass the Adwords Certification qualifications. The Adwords Certification requires employees to demonstrate proficiency in advanced aspects of Adwords. They must pass the Adwords Fundamental Exam to demonstrate this knowledge and the certification must be renewed each year.
There are a number of other requirements for an agency to qualify as a Google Partner. Agencies must have knowledge of and implement Google Best Practices consistently. They must also meet Google’s spending requirements to demonstrate they have sufficient business activity. Lastly, they must create a company profile so the agency information can be accessible at all times.
VivosWeb is proud to be a certified Google Partner. This means we can use our qualifications, certifications, and multiple benefits from Google to provide excellent customer service and results when it comes to Adwords campaigns and SEO. We can use this extensive experience to ensure your company gets the most out of its online advertising budget.
Benefits of Working with a Google Certified Partner
1. Adwords Experience
To be a Google Partner, employees must demonstrate their knowledge in working with Adwords. This means that if you work with a certified agency, you can trust that they are working hard to create campaigns to utilize your budget successfully. They know which methods work and which don’t, and have extensive experience choosing keywords and ad campaigns to generate clicks and conversions.
2. Google Best Practices
To stay certified, agencies must follow Google Best Practices. This encompasses a variety of aspects to create campaigns, advertise, and analyze results to ensure Adwords campaigns are successful. You can be confident that with Google Best Practices, your company will get noticed in a variety of ways when customers perform a Google search.
3. Exclusive Access
Google Partners have exclusive access to industry events, training, research, and Adwords updates. With access to the Google Partners Community, you can be sure that an agency is using the latest methods and knowledge to create successful campaigns.
4. Consistent Qualifications
Google requires that Adwords Certified employees maintain their certifications. The exams must be retaken after 12 months to ensure they have the latest knowledge and maintain their experience. This means you don’t have to worry about out-of-date practices and you know that the agency is employing the most recent methods available to improve your rankings and convert new customers for business. Any agency that doesn’t continue to maintain their qualifications will lose their partner status.
Doing your SEO and Adwords marketing with an agency that isn’t a Google Certified Partner can spell disaster for your profits, budget, and website ranking. VivosWeb is an experienced Google Partner and can give your company all these benefits and more. Our qualified staff will help you get the most out of your Adwords and online advertising budget.
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