With over One Million businesses and brand pages created in the first 6 months after launch and with over 400 Million Google+ users (an growing), not to mention the 5 to 10% click-through rate for socially-enhanced Search ads, Google + Local is definitely becoming the online yellow pages directory.
Why you should register your business in Google + Local
Simply because the results from Google + Local appear right after the first few results when you search in Google. Whereas if your website is not listed before the additional Google + Local results or inside the results of the map, then your website will not rank higher when somebody searches for some keyword. That’s not all, an important reason to register your business in Google + Local is targeting mobile device, a mobile user could check and see if there is a business nearby, which could be your business. Google realizes that the use and browsing the Internet on mobile devises is increasing more every day and most of the time is used to find a nearby service or store. Therefore registering in Google + Local in addition to registering your product list in Google’s product helps clients to find your company. The increase in searching for places on Google has increased to nearly 30% from 10% back in 2010, and is expected to surpass 50% of overall search queries for places in the next 2 years! You got to remember that this is probably already happening on the mobile devices search queries.