Social media is becoming increasingly important to SEO due to the growing significance search engines place on Social Signals when determining page rank. The significance of social signals is not surprising, as Google and other search engines have long used the interactions of real people with a website to help determine rankings. With social media’s ever widening popularity and growing presence in our day-to-day lives, it is only logical that social signals should become more important to the search bots algorithms. They are now a must if you want to achieve higher rankings.
To develop a natural link building method, you need to consider the following in your link building campaigns. This is what we do for our clients:
1. Facebook likes – These are a direct proof to search engines about your website’s popularity among web users. We keep the page active and populated, part of our social media engagement services
2. Twitter tweets – By retweet your website via Twitter, through many accounts, and encouraging other users to retweet, increases your social proof further.
3. Google +1s – This is very important to note that Google +1 does in fact affect the search results and lead to higher rankings in Google.
The last major Google update increased the weight of Social Media activity among the important factors in search rankings. Today, most of the web’s top ranking sites are now using these sources to considerable effect. The conclusion is clear, social media is a must for any competitive SEO strategy.